How To Create YouTube Videos That Convert Every Time!

how to create youtube videos


In today’s post I am going to share with you How to create YouTube Videos that convert every time for you and bring you more leads and sales for your business.

In you have been following me for sometime online you will have seen how I lay out my blog posts and that I always include a video in that blog post. This is deliberate on my part. More about that on a later date.

Here’s what you will get from today’s post: how to create youtube videos that convert every time which bring you more leads and sales, simply laid out in 4 easy to follow steps. That’s my guarantee! When you learn how to create youtube videos which are optimised to rank in the search engines they allow us to generate leads and sales on autopilot for as long as they stay ranked. And to be honest with you, if you follow these 4 steps there is no reason why they shouldn’t.

Ranking YouTube videos are not like Facebook posts, where you post a status update and it’s popular for a day. These video’s are your content and it stays there forever.

Who is this strategy for? This strategy works for anybody, including complete newbies and it also works in every niche.

So if you’re an online business owner who wants to make more sales or you’re a local business owner who wants more customers and is sick and tired of so called gurus knocking at your door………..  I don’t know? Maybe your just trying to build your brand and get more exposure to your blog, then this is definitely the strategy for you!

How To Create YouTube Videos: 4 Steps to Profiting With YouTube.


Let’s look at these 4 steps on How to create YouTube videos in more depth

Step 1: Find Profitable Topics

A great point to remember when making youtube videos.

If your going to make a video you need to make sure people want it. Any time someone has a problem, need, desire, information etc….. They go online and search for it! The easiest way to search for what people want is to use Google Keyword Planner.

To learn how to use this tool in the most effective way. Checkout this post I did here: (How to use Google Keyword Planner)

Step 2: Create High Converting Video

If you don’t know why creating the right video is important, then understand Google and YouTube want the best content for its users. So the video you make plays a big part in ranking.

For example: A sales video ranked for keyword term vs an Educational, value based video.

Look up any sales video and then look up an educational video. You will see the difference in the amount of views? Value based videos will always convert more than a sales pitch. There is however an exception to this rule. If you are a local business, then a sales video will work best because people are already in that buying mindset.

How to create YouTube videos that convert every time.

  • Determine why your target audience searching.
  • Determine what you want to get from the video.
  • Give your audience what they want and be concise. If it helps script your videos.
  • Offer more relate-able value off the video so you get what you want!
  • Then tell them how to get.

How to deliver and be concise!

  • What are They Going to Learn – Tell them what they are going to learn and that they are in the right place. (5-15 seconds)
  • Logo / Branding clip – Show your logo (5-10 seconds) need a logo clip for your videos? Head over to
  • Content Delivery – Give them what they want. (3-6 minutes) be concise and give your audience exactly what they want. (Write a script if it makes it easier for you)
  • Call to Action – Tell them what to do next! (15-30 seconds) for example you could recap on the information and create a problem, then give your CTA as the solution. Your CTA should offer something related to the video.

Step 3: Basic Optimisation for Daily Views

Step 4: Advanced Optimisation to Demolish the Competition

This is a long-term strategy and if you follow steps 1 through to 3 you are already on your way to getting results. If however you are looking to improve upon your results then here are 3 Steps you can take to Demolish the Competition!

Channel Authority – Big sites like CNN get their content seen all day, everyday because they are an authority.

And so can you and it makes ranking 50 times easier.

Here are just a few things which help you become an authority in your niche.

  • Get more subscribers – Create more videos people want and you will get more subscribers naturally. At the beginning of your video try using a small subscribe call to action in the top right or bottom left of the screen.
  • Create videos on a consistent basis – YouTube wants active members, they are after all a social network.
  • Respond to comments – Create a community around your videos. This should take no more than 5 minutes a week.
  •  Link to your channel – The more quality people that link to your channel the more important you look to Google.

Easy Backlinks

Here are some sites which you can use to get some esy backlinks to your videos.

All you need to do is submit your YouTube url and keywords and your done.

Where to send your viewers.

  • Here are just a few examples of where to send your audience after they have viewed your video’s.
  • An optin page to collect their email and you build your list.
  • To affiliate links or products to sell them products.
  • Blog posts so you can get more readers and build your list.


  • Sales pages that you have promoting your own products or services.

So there you have it. A simple 4 step process on “how to create youtube videos” that convert every time and will get you more leads and sales.

I hope you got value from this post. If so, I would greatly appreciate if you commented below and shared with a friend also remember to subscribe to keep updated on my latest content.

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“Helping You Brand Your Business Online!”

Billy Jury: Marketing Blog

Skype: billy jury

Mob: +44 7568 352 168 (GMT)


P.S: REVEALED – The #1 Way To Rank And Bank With Drop-Dead-Simple YouTube Videos. >>> Get Access To Video Ranking Club Now!  <<<



Video Ranking Series:

Learn these TOP 7 Strategies to Rank YouTube Video’s on the 1st Page of Google. that work BIG TIME!

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